Pronails came to us because they wanted to make an experience training center. We conceived the idea that it should be a place that felt like the dream salon every nail artist carries in her head but has never been able to walk into.
We designed around that dream. Femininity as the starting point, not as decoration but as an atmosphere. A space that felt aspirational without feeling out of reach. Where the women who came to learn their skills could see, feel and experience what their own future salon could look like.
Because we believed that the right environment doesn't just inspire. It changes how people see themselves and what they think is possible for their own business.
That is what we set out to create. A space that made every woman who walked in think: I want my salon to feel exactly like this.